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Articles You are currently browsing the Zone 6: Profit sub-category of the Zone 6: Profit category of our Articles. Attracting Speaking Business Part 6: Postcards (Jan 6, 2009 at 1:12 AM) - 1. Crack open your phone book and make a list of every company in your area or region that could use your services. 2. Send them a postcard loaded with the benefits they will receive for hiring you. Attracting Speaking Business Part 2: Articles (Jan 6, 2009 at 1:12 AM) - Part 2: Articles ------------------------------------- Articles are basically free advertising. When you read a magazine or ezine, do you remember the articles or the ads? Articles inform and can secretly sell, while ads are blatant selling. 1. Attracting Speaking Business Part 3: Word of Mouth (Jan 6, 2009 at 1:12 AM) - First, use YOUR mouth. Tell everyone you’re a professional speaker. Ask about upcoming events. Ask about weekly meetings. Ask if they know anyone who needs a speaker. Follow up by email, letter, or phone with the contacts you’ve made. Second, use the mouths of others. Attracting Speaking Business Part 4: News Worthy (Jan 6, 2009 at 1:12 AM) - Don’t forget to contact your newspaper to announce anything new you are adding to your speaking, seminar schedule, or offerings. Here’s are some tips from Press Release Writing to make sure your press release is truly newsworthy. Attracting Speaking Business Part 7: Become a Columnist (Jan 6, 2009 at 1:12 AM) - Columns are a great way to share information and ideas, promote your business and philosophy, and have some fun in the process. But that's just part of their appeal. They also help you develop your "voice" and writing muscle, so you can move more confidently toward equally ambitious projects, be they articles or books. Attracting Speaking Business Part 10: Your Technology (Jan 6, 2009 at 1:12 AM) - Creating personal technology positions you, and attracts business because your name will be mentioned at the top of your circle. What is this “technology”? It’s your personal twist on common ideas that you reorganize and rename so you become renown because of them. The greatest example of personal technology in action can be found in the business section of a bookstore. “Seven Habits of Highly Effective People.” “Rich Dad, Poor Dad.” Those books, and thousands of others, express common ideas expressed in the personal technology of the authors. Illegal Duplication (Jan 6, 2009 at 1:12 AM) - Can you offer some tips as to how I can prevent others from duplicating my lecture materials for a business purpose? Thanks, Sylvi. Hi Sylvi, Short answer: You can't. If someone wants to be unethical and steal your materials they will. Longer answer: Most people won't. Attracting Speaking Business Part 8: Don't Need the Business (Jan 6, 2009 at 1:12 AM) - Don’t need the business? Isn’t this series about getting business? Yes, but nothing seems to attract more business than not needing it. Nothing repels more business than desperation. Why does it work that way? 1. Attracting Speaking Business Part 9: Audio Give-Away (Jan 6, 2009 at 1:12 AM) - Recording a short, ten to fifteen minute, audio tape/CD can be used as a business builder. First, since you’re a speaker it automatically showcases your ability. Second, it’s different than the usual business card handoff. Attracting Speaking Business Part 5: Commercials (Jan 6, 2009 at 1:12 AM) - “Commercials? I don’t do commercials!” Why not? Honestly, I never thought about commercials as a way to attract business until I was in one. Myself and a couple of others were asked to be in a weather commercial for a local station.
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