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Developing Content: Ezines (Jan 5, 2009 at 9:27 PM) - I hope you have already put into practice what I wrote last week about reading. This week we’ll hit ezines, and next we’ll take up audio.
You need to sign up for a hundred or more ezines, and don’t give me the “I don’t want to share my email address…I don’t want to get spammed…I don’t want to get scammed…” routine.
Local Tie Ins (Jan 5, 2009 at 9:27 PM) - An easy way to become an instant hit is by using local knowledge to connect with the audience.
Two weeks ago while speaking in Canada, my host had a great time making fun of my southern accent.
I Never Thought of That (Jan 5, 2009 at 9:27 PM) - What are you telling people that they don’t already know?
Yes, I know “There’s nothing new under the sun.” However, you can make old news new news.
First, write down what’s always been taught or said.
Second, look close and see if there’s anything that’s been ignored or understated.
Light Quick Research (Jan 5, 2009 at 9:27 PM) - Light research is all you need to build some quick rapport. Earlier today I spoke with a pharmaceutical company about some upcoming engagements. "Tell me a little about your company," I asked.
Resource Links for Fast Speeches (Jan 5, 2009 at 9:27 PM) - Occasionally you may be faced with getting a speech together fast. That is not the time to draw on all your powers of creativity. It’s time to “borrow” information from the internet.
These seven sites will give you support material and humor when you are in a rush.
USA Today.
Know Your Sources (Jan 5, 2009 at 9:27 PM) - Be Able to Back Up What You Say.
After an speech people often want to know where you found a certain quote or statistic. "I just heard it somewhere" isn't good enough.
Parables (Jan 5, 2009 at 9:27 PM) - Parables are more than just stories. They serve two distinct purposes:
1. Parables allow listeners to go home, think about the tale, and discover applicable truths for their lives.
2. Parables teach by themselves without needing support materials.
And don’t think they are always short, sweet anecdotes.
Select Quotations from Both the Famous and the Unknown (Jan 5, 2009 at 9:27 PM) - Quotations create impact by adding the words of a recognizable authority. Those which find their way into print are usually succinctly and colorfully worded, crystallizing the key idea better than most presenters could.
Alcatraz (Jan 5, 2009 at 9:27 PM) - My wife and I just celebrated our 10th wedding anniversary. We spent 3 incredible days in San Francisco and 4 awesome days in Monterey. In SF we jumped on board the ferry with a few hundred other tourists to check out Alcatraz.
Quick Facts (Jan 5, 2009 at 9:27 PM) - Adding small, yet interesting facts to your presentation draws attention and improves content. Here are a few examples...
THE INFORMATION AGE The first use of the term "paperless office" appeared in a headline in 1973 in a trade publications for telephone companies.