Thursday, August 04, 2005

Public Speaking Tips

The Past, Present, Prediction Formula

When speaking to an audience on a subject you get to choose tell your audience a three-part story:

This is where I was.
This is where I am.
This is how I got here.

Patricia Fripp adds... Here's an example of how effective the outline can be. A successful Realtor was asked to deliver a 25-minute presentation for the local Board of Realtors. I coached her to open like this: "Twelve years ago, before I went into the real estate business, I had never sold anything but Girl Scout cookies, and I hadn't done that well. Last year, I sold $13 million in a slow market, selling homes that averaged $100,000 each. Today, I'll tell you how I built my business." Right away, the audience knew exactly what she was going to talk about, and they were eager to hear her story!

PAST: "Twelve years ago, before I went into the real estate business, I had never sold anything but Girl Scout cookies, and I hadn't done that well."

PRESENT: "Last year, I sold $13 million in a slow market, selling homes that averaged $100,000 each. Today, I'll tell you how I built my business."

The realtor went on to share the step by step process for reaching such success.

PREDICTION: So far you have a nice talk, but the real difference will be made when you show the audience how to make similar changes in their own lives. Predict the audiences' future.

"If you will apply the four principles we explored today to your personal and professional life you will achieve for more success than you ever imagined. Here's how..."

Warm Regards,

Paul Evans

The Instant Speaking Success Home Study Course. Create and deliver great speeches. Design your speeches and presentations with great content. Deliver with passion. http://www.instantspeakingsuccess.com/spk.htm

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