Court Room Speaking
"If the glove doesn't fit..."
A couple of weeks ago I conducted a symposium on "Communicating in the Courtroom" for a group of future attorneys. We began by sighting one of most watched trials of our time - the O.J. Simpson trial. It's been referred to as "The Trial of the Century."
The defense used five jury connection points with "the glove." Here are three of those techniques you can use...
1. A physical demonstration. O.J. struggled to put on the glove that was found at the crime scene. He would stop, then shrug his shoulders as if to say, "This is useless. It doesn't fit." Let your body match the words you use. If you're wrestle with a concept - show it. If you're excited - show it. If you're troubled - show it.
2. An unforgettable tagline. Defense attorney Johnny Cochran quipped, "If the glove doesn't fit; you must acquit." Do you remember the cliché "if the glove fits wear it"? Cochran's twist created an unforgettable line that locked itself in the minds of the jury. Take a headline or well known phrase and adjust it to your audience.
3. Good versus evil. Mark Fuhrman became the greatest asset for the defense, although he was meant to be the prosecution's most powerful witness. O.J. was painted as a target of an overzealous, arrogant, and racist police detective. If you can contrast an opposing argument or point to this degree, then you have a winning persuasive speech.
Public Speaking
A couple of weeks ago I conducted a symposium on "Communicating in the Courtroom" for a group of future attorneys. We began by sighting one of most watched trials of our time - the O.J. Simpson trial. It's been referred to as "The Trial of the Century."
The defense used five jury connection points with "the glove." Here are three of those techniques you can use...
1. A physical demonstration. O.J. struggled to put on the glove that was found at the crime scene. He would stop, then shrug his shoulders as if to say, "This is useless. It doesn't fit." Let your body match the words you use. If you're wrestle with a concept - show it. If you're excited - show it. If you're troubled - show it.
2. An unforgettable tagline. Defense attorney Johnny Cochran quipped, "If the glove doesn't fit; you must acquit." Do you remember the cliché "if the glove fits wear it"? Cochran's twist created an unforgettable line that locked itself in the minds of the jury. Take a headline or well known phrase and adjust it to your audience.
3. Good versus evil. Mark Fuhrman became the greatest asset for the defense, although he was meant to be the prosecution's most powerful witness. O.J. was painted as a target of an overzealous, arrogant, and racist police detective. If you can contrast an opposing argument or point to this degree, then you have a winning persuasive speech.
Public Speaking
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